TY  - BOOK
AU  - Saavedra,Claudio A.
TI  - The marketing challenge for industrial companies : : advanced concepts and practices 
T2  - Management for professionals
SN  - 9783319306094
AV  - HF5415.1263  S33 2016
PY  - 2016///
CY  - Switzerland
PB  - Springer
KW  - Marketing industrial
KW  - Marketing multinivel
KW  - Marketing industrial: estudios de casos
N1  - Incluye referencias bibliográficas
ER  -