TY  - BOOK
AU  - Husemann-Kopetzky,Markus
TI  - Handbook on the psychology of pricing : : 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know 
SN  - 9783947897032 (Hardcover)
AV  - HF5415  H882 2018
PY  - 2018///
CY  - [United States of America]
PB  - Pricing School Press
KW  - Pricing
KW  - Psychological aspects
KW  - lemb
KW  - Precios
KW  - Aspectos psicológicos
N1  - Cubierta: Dr. Markus Husemann-Kopetzky is one of the most important pricing influencers in Europe. Pol Vanaerde, President of EPP- European pricing platform; Cubierta: Free updates, regular updates in the exclusive reader´s area included; Incluye referencias bibliográficas
ER  -