TY  - BOOK
AU  - Codita,Roxana
AU  - Belz,Frank-Martin
TI  - Contingency factors of marketing-mix standardization : : German consumer goods companies in Central and Eastern Europe / 
SN  - 9783834961693
AV  - HF5415.12.G4 C63 2011
PY  - 2011///
CY  - Germany
PB  - Gabler Springer
KW  - Marketing
KW  - Germany
N1  - Cubierta:Applied marketing science / Angewandte marketingforschung; Incluye referencias bibliográficas e índice
ER  -