TY - BOOK AU - Barber,Ken TI - House Industries lettering manual / SN - 9780399578120 AV - NK3603 B37 2020 PY - 2020/// CY - New York PB - Watson Guptill KW - Lettering KW - Technique KW - Alphabets N1 - Incluye referencias bibliográficas e índice; Leettering basics. Read this book -- Letter-making methods -- Uses and advantages of lettering -- Requirements of successful lettering -- The lettering process -- The anatomy of letterforms -- Lettering models -- The power of observation -- The letterer's toolbox -- Lettering technique. Drawing methods -- Sketching techniques -- Color: the most important factor -- Optical effects -- Modifying letterforms -- Composition -- Putting it into practice -- Production -- Leettering models. Serif styles: ad roman, modern, slab serif -- Sans serif styles: ad gothic -- Script styles: roundhand -- Brush styles: brush script, brush roman -- A few parting words N2 - "A practical and highly visual guide to hand-lettering from renowned design studio House Industries, covering the history, methods, and foundational techniques of lettering, featuring case studies and typographical models of a range of lettering categories including serifs, sans serifs, and brush and script styles"-- ER -