TY  - GEN
AU  - Barden,Phil
TI  - Decoded: the science behind why we buy 
SN  - 9781119673101 (epub)
AV  - HF5415.32  B37 2023
PY  - 2023///
CY  - Hoboken, New Jersey
PB  - John Wiley & sons
KW  - Consumer behavior
KW  - Marketing
KW  - Psychological aspects
KW  - lemb
KW  - Comportamiento del consumidor
KW  - Aspectos psicológicos
N1  - Cubierta: Foreword by Rory Sutherland; Portada: Foreword by Rory Sutherland; Incluye índice
ER  -