TY - BOOK AU - Godin,Seth TI - All marketers are liars : : the underground classic that explains how marketing really works-and why authenticity is the best marketing of all SN - 9781591843030 AV - HF5415 G63 2012 PY - 2012/// CY - New York, NY PB - Portafolio/Penguin KW - Marketing KW - Organizaciones sin fines de lucro: marketing KW - Investigación de mercados KW - lemb N1 - Incluye índice ER -