TY  - BOOK
AU  - Marshall,Carrie
TI  - Writing for social media
SN  - 9781780174501 (pbk.)
AV  - PN4557 M37 2018
PY  - 2018///
CY  - London
PB  - BCS
KW  - Comunicación
KW  - Aspectos sociales
KW  - lemb
KW  - Autoría en línea
KW  - Mercadeo por internet
N1  - Incluye referencias bibliográficas e índice
N2  - Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience and how to use social media tools
ER  -