TY  - GEN
AU  - Steenkamp,Jan-Benedict E.M.
TI  - Global brand strategy: world-wise marketing in the age of branding 
SN  - 9781349949939
AV  - HD69.B7 S74 2017
PY  - 2017///
CY  - United States
PB  - Palgrave Macmillan, 
KW  - Brand name products
KW  - Planning
KW  - Branding
KW  - Marketing
N1  - Incluye referencias bibliográficas.
ER  -