TY  - BOOK
AU  - Reis,José Luís
AU  - Del Rio Araujo,Marisa
AU  - Reis,Luís Paulo
AU  - dos Santos,José Paulo Marques
ED  - SpringerLink (Online service)
TI  - Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1 
T2  - Smart Innovation, Systems and Technologies,
SN  - 9789819903337
AV  - TK5105.8857 
U1  - 004.678 23
PY  - 2024///
CY  - Singapore
PB  - Springer Nature Singapore, Imprint: Springer
KW  - Internet of things
KW  - Artificial intelligence
KW  - Computational intelligence
KW  - Quantitative research
KW  - Internet of Things
KW  - Artificial Intelligence
KW  - Computational Intelligence
KW  - Data Analysis and Big Data
N1  - Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing
N2  - This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 - 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies
UR  - http://libcon.rec.uabc.mx:2048/login?url=https://doi.org/10.1007/978-981-99-0333-7
ER  -