TY  - BOOK
AU  - Reis,José Luís
AU  - Zelený,Jiří
AU  - Gavurová,Beáta
AU  - Santos,José Paulo Marques dos
ED  - SpringerLink (Online service)
TI  - Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1 
T2  - Smart Innovation, Systems and Technologies,
SN  - 9789819715527
AV  - TK5105.8857 
U1  - 004.678 23
PY  - 2024///
CY  - Singapore
PB  - Springer Nature Singapore, Imprint: Springer
KW  - Internet of things
KW  - Computational intelligence
KW  - Artificial intelligence
KW  - Quantitative research
KW  - Internet of Things
KW  - Computational Intelligence
KW  - Artificial Intelligence
KW  - Data Analysis and Big Data
N2  - This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies
UR  - http://libcon.rec.uabc.mx:2048/login?url=https://doi.org/10.1007/978-981-97-1552-7
ER  -