TY  - BOOK
AU  - Philip Cateora; John Graham DO NOT USE; John Graham; Mary Gilly; Bruce Money
TI  - ISE Ebook International Marketing
SN  - 9781266312557
PY  - 2023///
CY  - United Kingdom of Great Britain & Northern Ireland
PB  - McGraw-Hill Higher Education (International)
KW  - Business & Economics/International/Marketing
N1  - Acceso multiusuario
N2  - Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings.
UR  - http://libcon.rec.uabc.mx:2048/login?url=https://resolver.vitalsource.com/9781266312557
ER  -