TY  - BOOK
AU  - Kleppner,Otto
AU  - Russell,Thomas
AU  - Verrill,Glenn
TI  - Otto Kleppner's advertising procedure
T2  - The Prentice-Hall Series in Marketing
SN  - 0-13-643255-7
AV  - HF5823 K54 1986
PY  - 1986///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
N1  - Incluye bibliografia
ER  -