Success Factors of Regional Strategies for Multinational Corporations [recurso electrónico] : Appropriate Degrees of Management Autonomy and Product Adaptation / by Patrick Heinecke.
Tipo de material: TextoSeries Contributions to Management ScienceEditor: Heidelberg : Physica-Verlag HD, 2011Descripción: XX, 292 p. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783790826401Tema(s): Economics | Regional economics | Business planning | Economics/Management Science | Organization/Planning | Regional/Spatial ScienceFormatos físicos adicionales: Printed edition:: Sin títuloClasificación CDD: 658.1 Clasificación LoC:HD28-70Recursos en línea: Libro electrónicoTipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
---|---|---|---|---|---|---|---|
Libro Electrónico | Biblioteca Electrónica | Colección de Libros Electrónicos | HD28 -70 (Browse shelf(Abre debajo)) | 1 | No para préstamo | 377065-2001 |
Part I: Theoretical Setting for Regional Strategies and Regional Success -- 1 Introduction -- 2 Theoretical Foundation and Literature Review -- Part II: Development of a Regional Success Factor Model for the Analysis of the Regional Strategy-Success Relationship -- 3 Structural Equation Methodology -- 4 Regional Success Factor Model -- Part III: Success Factors of Regional Strategies: A New Perspective on the Geographic Competitiveness of Multinational Corporations -- 5 Research Design and Research Methodology -- 6 Empirical Results -- 7 Discussion of Results and Implications -- 8 Conclusions -- 9 Appendix.
This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful.
19