CRM Fundamentals [recurso electrónico] / by Scott Kostojohn, Mathew Johnson, Brian Paulen.
Tipo de material:
TextoEditor: Berkeley, CA : Apress : Imprint: Apress, 2011Descripción: XIV, 248 p. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9781430235910Tema(s): Computer science | Information systems | Computer Science | Computer Science, general | Information Systems and Communication ServiceFormatos físicos adicionales: Printed edition:: Sin títuloClasificación CDD: 004 Clasificación LoC:QA75.5-76.95Recursos en línea: Libro electrónico
En: Springer eBooksResumen: CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|---|
| Libro Electrónico | Biblioteca Electrónica | Colección de Libros Electrónicos | QA75.5 -76.95 (Browse shelf(Abre debajo)) | 1 | No para préstamo | 370972-2001 |
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
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