E-Business Essentials [electronic resource] : Building a Successful Online Enterprise / by Hamed Taherdoost.
Tipo de material: TextoSeries EAI/Springer Innovations in Communication and ComputingEditor: Cham : Springer Nature Switzerland : Imprint: Springer, 2023Edición: 1st ed. 2023Descripción: XVII, 445 p. 52 illus., 50 illus. in color. online resourceTipo de contenido: text Tipo de medio: computer Tipo de portador: online resourceISBN: 9783031396267Tema(s): Computational intelligence | Electronic commerce | Computer networks | Computational Intelligence | e-Commerce and e-Business | Computer Communication NetworksFormatos físicos adicionales: Printed edition:: Sin título; Printed edition:: Sin título; Printed edition:: Sin títuloClasificación CDD: 006.3 Clasificación LoC:Q342Recursos en línea: Libro electrónicoTipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libro Electrónico | Biblioteca Electrónica | Colección de Libros Electrónicos | 1 | No para préstamo |
Acceso multiusuario
Chapter 1. Introduction to E-Business -- Chapter 2. E-Business Models & Strategies -- Chapter 3. E-environment -- Chapter 4. Evolution and Applications of the Internet in E-business -- Chapter 5. E-Business Security and Control -- Chapter 6. Billing and Payment Systems -- Chapter 7. Supply Chain Management in E-Business -- Chapter 8. E-Procurement -- Chapter 9. Digital Marketing -- Chapter 10. Customer Relationship Management -- Chapter 11. Business Intelligence -- Chapter 12. E-Business Adoption -- Chapter 13. Change Management -- Chapter 14. Analysis and Performance Measurement in E-Business -- Chapter 15. Legal, Regulatory, and Ethics in E-business.
This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations. The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration. The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field. The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business. Covers fundamental topics needed to comprehend e-business, from systems, to security, to ethics; Includes case studies to help readers understand how to implement e-business concepts and strategies; Stresses the significance of performance measurement in e-business, giving tools to assess e-business performance.
UABC ; Perpetuidad