Caracterización de las TIC'S y su impacto en las empresas de turismo médico en Mexicali : [recurso electrónico] /cSalvador Leyva Escalante ; director, Sandra Julieta Saldivar González.
Tipo de material:
Archivo de ordenadorDetalles de publicación: Mexicali, Baja California, 2015Descripción: 1 recurso en línea, 56 p. : gráficasTema(s): Turismo médico -- México -- Mexicali, Baja California -- Innovaciones tecnológicas -- Tésis y disertaciones académicas | Sistemas de comunicación en medicina -- Tesis y disertaciones académicas | Tecnología de la información -- Tesis y disertaciones académicasClasificación LoC:RA793.5 | L49 2015Recursos en línea: Tesis digital
Nota de disertación: Tésis (Maestría) --Universidad Autónoma de Baja California. Facultad de Ciencias Administrativas, Mexicali, 2015. Resumen: Tourism has become a major source of employment worldwide, 1 in 11 jobs are generated by tourism related activities and generate 9% of GDP globally, one of the main reasons for visiting, after leisure and holidays, is health tourism. Among the top 10 emitters of tourists, are the United States and Canada ranked 3rd and 7th, respectively (UNWTO, 2013). As these countries our northern neighbors and coupled with the low cost you have in this area in Mexico, puts this region with great opportunities for the exploitation of medical tourism. New tools based on information technology, allow attracting tourists with a lower cost and more efficiently promote all services offered by the health sector. The main objective of this work is to understand the impact that these technologies have and get the best practices to develop a strategy to increase the number of health tourists in Mexicali.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|---|
| Tesis | Facultad de Ciencias Administrativas | Área de Préstamo | RA793.5 L49 2015 (Browse shelf(Abre debajo)) | 1 | Disponible | FCA014756 |
Maestría en Tecnologías de la Información y la Comunicación.
Tésis (Maestría) --Universidad Autónoma de Baja California. Facultad de Ciencias Administrativas, Mexicali, 2015.
Incluye referencias bibliográficas.
Tourism has become a major source of employment worldwide, 1 in 11 jobs are generated by tourism related activities and generate 9% of GDP globally, one of the main reasons for visiting, after leisure and holidays, is health tourism. Among the top 10 emitters of tourists, are the United States and Canada ranked 3rd and 7th, respectively (UNWTO, 2013). As these countries our northern neighbors and coupled with the low cost you have in this area in Mexico, puts this region with great opportunities for the exploitation of medical tourism. New tools based on information technology, allow attracting tourists with a lower cost and more efficiently promote all services offered by the health sector. The main objective of this work is to understand the impact that these technologies have and get the best practices to develop a strategy to increase the number of health tourists in Mexicali.
