000 | 00692cam a2200241 a 4500 | ||
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001 | u266117 | ||
003 | SIRSI | ||
008 | 030529s2003 mx a n 000 0 spa u | ||
020 | _a9706861882 | ||
040 | _cMX-MeUAM | ||
041 | 1 |
_aspa _heng |
|
050 | 0 | _aHF5415.2 C4818 2003 | |
050 | 0 | _aHF5415.2 CH8718 2003 | |
100 | 1 | _aChurchill, Gilbert A. | |
245 | 1 | 0 |
_aInvestigación de mercados / _cGilbert A. Churchill, Jr. |
250 | _a4a ed. | ||
260 |
_aMéxico : _b International Thomson, _c 2003. |
||
300 |
_axvii, 830 p. : _bil. ; _c29 cm. |
||
500 | _aTraducción de: Basic marketing research. | ||
650 | 4 |
_aInvestigación de mercados. _2TEC |
|
596 | _a2 4 8 17 | ||
942 | _cLIBRO | ||
999 |
_c116447 _d116447 |