| 000 | 00730cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | u269983 | ||
| 003 | SIRSI | ||
| 008 | 031013s2001 ck fr 000 0 spa c | ||
| 020 | _a9584102656 | ||
| 040 | _cMX-MeUAM | ||
| 041 | 1 |
_aspa _heng |
|
| 050 | 0 |
_aHF5415.1265 _bM66 2001 |
|
| 100 | 1 | _aMoon, Michael. | |
| 245 | 1 | 0 |
_aFirebrands : _bcomo construir lealtad de marca en la era de internet / _cMichael Moon, Doug Millison. |
| 250 | _a1a ed. | ||
| 260 |
_aBogotá, Colombia : _b Osborne/McGraw-Hill, _c 2001. |
||
| 300 |
_axviii, 354 p. : _bil. ; _c24 c. |
||
| 650 | 4 | _aInternet marketing. | |
| 650 | 4 | _aBrand loyalty. | |
| 650 | 4 | _aBrand choice. | |
| 650 | 4 | _aWeb site development. | |
| 596 | _a2 | ||
| 942 | _cLIBRO | ||
| 999 |
_c119251 _d119251 |
||