000 00630cam a2200217 a 4500
001 u270531
003 SIRSI
008 031030s1998 ua fr 000 0 engdc
020 _a0899643213
040 _cMX-MeUAM
041 0 _aeng
050 0 _aLB2847
_bS48 1998
100 1 _aSevier, Robert A.
245 1 0 _aIntegrated marketing for colleges, universities, and schools :
_ba step-by-step planning guide /
_c by Robert A. Sevier.
260 _aNew York, NY :
_bCASE.Books
_cc1998.
300 _ax, 218 p. ;
_c29 cm.
650 7 _aEducaciĆ³n
_xMercadotecnia.
650 0 _aEducation
_xMarketing.
596 _a2
942 _cLIBRO
999 _c119655
_d119655