| 000 | 00979cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | u288562 | ||
| 003 | SIRSI | ||
| 005 | 20160811201051.0 | ||
| 008 | 061002s2002 mx a frb 001 0 spa d | ||
| 040 |
_aXYJ _bspa _cXYJ _dOCLCQ |
||
| 020 | _a9706862021 | ||
| 041 | 1 |
_aspa _heng |
|
| 050 | 1 | 4 |
_aHD9980.5 _b.H64418 2002 |
| 050 | 0 |
_aHD9980.5 _bH6418 2002 |
|
| 100 | 1 | _aHoffman, Douglas K. | |
| 245 | 1 | 0 |
_aFundamentos de marketing de servicios : _bconceptos, estrategias y casos / _cK. Douglas Hoffman, John E.G. Bateson. |
| 250 | _a2a ed. | ||
| 260 |
_aMéxico : _bThomson, _cc2002. |
||
| 300 |
_axxi, 569 p. : _bil. ; _c25 cm. |
||
| 490 | 0 | _aEconómico administrativas | |
| 500 | _aTraducción de: Essentials of services marketing. | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 4 |
_aIndustrias de servicios _xMercadotecnia. |
|
| 700 | 1 | _aBateson, John E. G. | |
| 596 | _a2 4 27 28 | ||
| 942 | _cLIBRO | ||
| 999 |
_c134103 _d134103 |
||