| 000 | 00684cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | u300581 | ||
| 003 | SIRSI | ||
| 008 | 070928s2005 mx a fr 001 0 spa d | ||
| 020 | _a970260642X | ||
| 020 | _a9789702606420 | ||
| 040 | _cMX-MeUAM | ||
| 041 | 1 |
_aspa _heng |
|
| 050 | 0 |
_aHF5823 _bR8818 2005 |
|
| 100 | 1 |
_aKleppner, Otto, _d1899- |
|
| 245 | 1 | 0 |
_aKleppner publicidad / _cJ. Thomas Russell, W. Ronald Lane. |
| 250 | _a16a ed. | ||
| 260 |
_aMéxico : _bPearson Educación, _c2005. |
||
| 300 |
_axvii, 766 p. : _bil. ; _c27 cm. |
||
| 650 | 7 |
_aPublicidad. _2lemb |
|
| 700 | 1 |
_aRussell, Thomas, _d1941- |
|
| 700 | 1 |
_aLane, W. Ronald, _d1940-. |
|
| 596 | _a17 | ||
| 942 | _cLIBRO | ||
| 999 |
_c144318 _d144318 |
||