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|---|---|---|---|
| 001 | u312764 | ||
| 003 | SIRSI | ||
| 005 | 20160811211208.0 | ||
| 008 | 071119s2008 enka frb 001 0 eng d | ||
| 040 |
_aUKM _cUKM _dBTCTA _dYDXCP _dBAKER _dOHX _dBWKUK _dBWK |
||
| 020 | _a9780750686495 (pbk.) | ||
| 020 | _a0750686499 (pbk.) | ||
| 042 | _aukblcatcopy | ||
| 050 | 0 |
_aG155.A1 _bP54 2008 |
|
| 082 | 0 | 4 |
_a338.47910688 _222 |
| 100 | 1 | _aPike, Steven. | |
| 245 | 1 | 0 |
_aDestination marketing : _ban integrated marketing communication approach / _cSteven Pike. |
| 260 |
_aAmsterdam ; _aLondon : _bButterworth-Heinemann, _c2008. |
||
| 300 |
_axv, 406 p. : _bil. ; _c25 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 371-396) e índice. | ||
| 650 | 0 | _aPlace marketing. | |
| 650 | 0 |
_aTourism _xMarketing. |
|
| 596 | _a4 | ||
| 942 | _cLIBRO | ||
| 999 |
_c154998 _d154998 |
||