| 000 | 01116cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | u323432 | ||
| 003 | MX-MeUAM | ||
| 005 | 20240918141202.0 | ||
| 008 | 101028s2009 mx a fr 001 0 spa d | ||
| 020 | _a9789701072813 | ||
| 020 | _a9786071510563 | ||
| 040 | _cMX-MeUAM | ||
| 041 | 1 |
_aspa _heng |
|
| 050 | 0 |
_aHF5415 _bM3718 2009 |
|
| 050 | 0 |
_aHF5415 _bM37418 2009 |
|
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing / _cRoger A. Kerin, Steven W. Hartley, William Rudelius ; [tr., Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada]. |
| 250 | _a2a ed. | ||
| 260 |
_aMéxico, D. F. : _bMcGraw-Hill, _c2009. |
||
| 300 |
_axlix, 745 p. : _bil. col. ; _c28 cm. |
||
| 500 | _aTraducción de: | ||
| 500 | _aIncluye índice. | ||
| 590 | _aCveAsig: 23082; | ||
| 590 | _aProgEdu: 28004; 33001; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 4 | _aMercadotecnia. | |
| 700 | 1 |
_aHartley, Steven William, _ecoaut. |
|
| 700 | 1 |
_aRudelius, William, _ecoaut. |
|
| 700 | 1 |
_aMartínez Suárez, Nora Natalia, _etr. |
|
| 700 | 1 |
_aCevallos Almada María Guadalupe, _etr. |
|
| 942 | _cRES_ABS | ||
| 999 |
_c164752 _d164752 |
||