| 000 | 00803cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | u350301 | ||
| 003 | SIRSI | ||
| 008 | 140326s2009 njua r 000 0 eng d | ||
| 020 | _a9780136000884 | ||
| 020 | _a0136000886 | ||
| 040 | _cMX-MeUAM | ||
| 050 | 0 |
_aHF5415.1263 _bA53 2009 |
|
| 100 | 1 |
_aAnderson, James C., _d1953- |
|
| 245 | 1 | 0 |
_aBusiness market management : _b understanding, creating, and delivering value / _cJames C. Anderson, James A. Narus, Das Narayandas. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _b Pearson Prentice Hall, _c c2009. |
||
| 300 |
_axxv, 470 p. : _bcol. il. ; _c25 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 700 | 1 |
_aNarus, James A., _ecoaut. |
|
| 700 | 1 |
_aNarayandas, Das, _ecoaut. |
|
| 596 | _a27 | ||
| 942 | _cRES_ABS | ||
| 999 |
_c188530 _d188530 |
||