| 000 | 01032cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | u350326 | ||
| 003 | SIRSI | ||
| 005 | 20160812074645.0 | ||
| 008 | 140327s2011 caua r 001 0 eng c | ||
| 020 | _a9781412981491 (pbk. : alk. paper) | ||
| 020 | _a1412981492 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dBWX _dCDX _dZCU _dDLC |
||
| 050 | 0 |
_aHF5414 _bK68 2011 |
|
| 100 | 1 |
_aLee, Nancy, _d1945- |
|
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cNancy R. Lee, Philip Kotler. |
| 250 | _a4th ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE, _cc2011. |
||
| 300 |
_axi, 502 p. : _bil. ; _c24 cm. |
||
| 500 | _aEdición anterior asentada por: Kotler, Philip. | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 | _aMarketing social. | |
| 650 | 7 |
_aModificación de la conducta. _2lemb |
|
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 | _aBehavior modification. | |
| 700 | 1 | _aKotler, Philip. | |
| 596 | _a27 | ||
| 942 | _cRES_ABS | ||
| 999 |
_c188552 _d188552 |
||