000			03016cam a2200493Ma 4500
001			u369662
003			SIRSI
005			20160812080005.0
006			m d
007			cr cn|||||||||
008			080910s2006 enk ob 001 0 eng d
040			_aCaPaEBR _beng _cCOCUF _dOCLCQ _dNT _dIDEBK _dOCLCQ _dE7B _dOCLCQ _dREDDC _dOCLCQ _dMERUC _dOCLCQ _dOCLCF
019			_a297224518 _a648356383
020			_a9781847878175 (electronic bk.)
020			_a1847878172 (electronic bk.)
020			_z141291034X (pbk.)
020			_z1412910331 (hbk.)
050		4	_aHF5415 _b.B4846 2006eb
082	0	4	_a658.8 _222
049			_aMAIN
100	1		_aBlythe, Jim.
245	1	0	_aMarketing _h[recurso electrónico] / _cJim Blythe.
260			_aLondon : _bSAGE Publications, _c2006.
300			_a1 online resource (vi, 184 p.)
490	1		_aSAGE course companion
504			_aIncludes bibliographical references and index.
588			_aDescription based on print version record.
505	0		_aCover; Contents; Part I: Introducing your companion; Part II: Core areas of the curriculum; 1 -- The underpinnings of marketing; 2 -- The Marketing environment; 3 -- Consumer behaviour; 4 -- Business-to-business marketing; 5 -- Segmentation and targeting; 6 -- Marketing information and research; 7 -- Marketing communication theories; 8 -- Branding and brand management; 9 -- International marketing; 10 -- Marketing strategy; 11 -- Relationship marketing; 12 -- Managing products; 13 -- Pricing; 14 -- Advertising; 15 -- PR and sponsorship; 16 -- Selling and key-account management
520			_aPacked full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It looks at areas that textbooks ignore, such as the development of marketing as a discipline and as an academic subject and raises arguments that they won't have heard about in their lectures. It's the antidote to the boring textbook, but still tackles the key areas addressed on marketing courses. It will challenge students' thinking and help them get a good mark in their exams.
650		0	_aMarketing.
650		0	_aMarketing _vStudy guides.
650		7	_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xDistribution. _2bisacsh
650	1	7	_aMarketing. _2gtt
655		4	_aElectronic books.
655		7	_aStudy guides. _2fast _0(OCoLC)fst01423888
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167
776	0	8	_iPrint version: _aBlythe, Jim. _tMarketing. _dLondon ; Thousand Oaks, Calif. : SAGE Publications, 2006 _z9781412910330 _z1412910331 _w(OCoLC)62344525
830		0	_aSAGE course companion.
856	4	0	_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&an=251186
596			_a19
942			_cLIBRO_ELEC
999			_c197864 _d197864