000 | 02336nam a22004335i 4500 | ||
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001 | u372485 | ||
003 | SIRSI | ||
005 | 20160812084100.0 | ||
007 | cr nn 008mamaa | ||
008 | 120423s2011 xxu| s |||| 0|eng d | ||
020 |
_a9781461438199 _9978-1-4614-3819-9 |
||
040 | _cMX-MeUAM | ||
050 | 4 | _aHF5410-5417.5 | |
082 | 0 | 4 |
_a658.8 _223 |
100 | 1 |
_aHult, G. Tomas M. _eauthor. |
|
245 | 1 | 0 |
_aBoundary-Spanning Marketing Organization _h[recurso electrónico] : _bA Theory and Insights from 31 Organization Theories / _cby G. Tomas M. Hult. |
264 | 1 |
_aNew York, NY : _bSpringer New York, _c2011. |
|
300 |
_aVIII, 78p. 1 illus. _bonline resource. |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
||
338 |
_aonline resource _bcr _2rdacarrier |
||
347 |
_atext file _bPDF _2rda |
||
490 | 1 |
_aSpringerBriefs in Business, _x2191-5482 ; _v20 |
|
520 | _aNow more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace. | ||
650 | 0 | _aEconomics. | |
650 | 0 | _aIndustrial management. | |
650 | 0 | _aMarketing. | |
650 | 1 | 4 | _aEconomics/Management Science. |
650 | 2 | 4 | _aMarketing. |
650 | 2 | 4 | _aManagement/Business for Professionals. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9781461438182 |
830 | 0 |
_aSpringerBriefs in Business, _x2191-5482 ; _v20 |
|
856 | 4 | 0 |
_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-1-4614-3819-9 |
596 | _a19 | ||
942 | _cLIBRO_ELEC | ||
999 |
_c200365 _d200365 |