| 000 | 02485nam a22004455i 4500 | ||
|---|---|---|---|
| 001 | u373652 | ||
| 003 | SIRSI | ||
| 005 | 20160812084156.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100427s2010 gw | s |||| 0|eng d | ||
| 020 |
_a9783642045080 _9978-3-642-04508-0 |
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| 040 | _cMX-MeUAM | ||
| 050 | 4 | _aHD28-70 | |
| 082 | 0 | 4 |
_a658.1 _223 |
| 100 | 1 |
_aSteinhardt, Gabriel. _eauthor. |
|
| 245 | 1 | 4 |
_aThe Product Manager's Toolkit _h[recurso electrónico] : _bMethodologies, Processes and Tasks in High-Tech Product Management / _cby Gabriel Steinhardt. |
| 264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2010. |
|
| 300 |
_aXVII, 378 p. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _bPDF _2rda |
||
| 505 | 0 | _aProduct Management Concepts -- Who’s Driving Your Company? -- Product Management Team -- Product Definition Team -- Crafting Market Requirements -- Concept of Marketing -- Value-Marketing Model -- Extending Product Life Cycle Stages -- Product Management Glossary -- Product Manager's Toolkit -- PMTK Introduction -- PMTK Models -- PMTK Templates. | |
| 520 | _aProduct management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aBusiness planning. | |
| 650 | 0 | _aTechnology. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aOrganization/Planning. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aTechnology Management. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783642045073 |
| 856 | 4 | 0 |
_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-642-04508-0 |
| 596 | _a19 | ||
| 942 | _cLIBRO_ELEC | ||
| 999 |
_c201532 _d201532 |
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