| 000 | 02879nam a22004575i 4500 | ||
|---|---|---|---|
| 001 | u374291 | ||
| 003 | SIRSI | ||
| 005 | 20160812084227.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 110131s2011 gw | s |||| 0|eng d | ||
| 020 |
_a9783642125416 _9978-3-642-12541-6 |
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| 040 | _cMX-MeUAM | ||
| 050 | 4 | _aHF5410-5417.5 | |
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aMooi, Erik. _eauthor. |
|
| 245 | 1 | 2 |
_aA Concise Guide to Market Research _h[recurso electrónico] : _bThe Process, Data, and Methods Using IBM SPSS Statistics / _cby Erik Mooi, Marko Sarstedt. |
| 264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2011. |
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| 300 |
_aXX, 307p. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | _a1 Introduction -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & Anova -- 7 Regression Analysis -- 8 Factor Analysis -- 9 Cluster Analysis -- 10 Communicating the Findings -- References. | |
| 520 | _aThis accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 |
_aEconomics _xStatistics. |
|
| 650 | 0 | _aIndustrial management. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aManagement/Business for Professionals. |
| 650 | 2 | 4 | _aStatistics for Business/Economics/Mathematical Finance/Insurance. |
| 700 | 1 |
_aSarstedt, Marko. _eauthor. |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783642125409 |
| 856 | 4 | 0 |
_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-642-12541-6 |
| 596 | _a19 | ||
| 942 | _cLIBRO_ELEC | ||
| 999 |
_c202171 _d202171 |
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