000			02285nam a22004575i 4500
001			u374792
003			SIRSI
005			20160812084252.0
007			cr nn 008mamaa
008			100825s2010 gw | s |||| 0|eng d
020			_a9783642145445 _9978-3-642-14544-5
040			_cMX-MeUAM
050		4	_aHD28-70
082	0	4	_a650 _223
100	1		_aKotler, Philip. _eauthor.
245	1	4	_aThe Quintessence of Strategic Management _h[recurso electrónico] : _bWhat You Really Need to Know to Survive in Business / _cby Philip Kotler, Roland Berger, Nils Bickhoff.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2010.
300			_aVII, 133 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aStrategy and Strategic Management: A First Basic Understanding -- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact -- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years.
520			_aHaving read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
650		0	_aEconomics.
650		0	_aIndustrial management.
650		0	_aEntrepreneurship.
650	1	4	_aEconomics/Management Science.
650	2	4	_aManagement/Business for Professionals.
650	2	4	_aBusiness/Management Science, general.
650	2	4	_aEntrepreneurship.
700	1		_aBerger, Roland. _eauthor.
700	1		_aBickhoff, Nils. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783642145438
856	4	0	_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-642-14544-5
596			_a19
942			_cLIBRO_ELEC
999			_c202672 _d202672