000			03262nam a22004575i 4500
001			u375460
003			SIRSI
005			20160812084325.0
007			cr nn 008mamaa
008			110216s2011 gw | s |||| 0|eng d
020			_a9783642172236 _9978-3-642-17223-6
040			_cMX-MeUAM
050		4	_aHD28-70
082	0	4	_a658.514 _223
100	1		_aHülsmann, Michael. _eeditor.
245	1	0	_aStrategies and Communications for Innovations _h[recurso electrónico] : _bAn Integrative Management View for Companies and Networks / _cedited by Michael Hülsmann, Nicole Pfeffermann.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2011.
300			_aXXX, 404p. 100 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aIntroduction -- Part I-Strategic Perspectives on Innovation -- Part II-Communicative Perspectives on Innovation -- Part III-Integrated Perspectives on Innovation -- Part IV-Best Practices.
520			_aThe innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
650		0	_aEconomics.
650		0	_aEngineering economy.
650		0	_aIndustrial organization (Economic theory).
650		0	_aTechnology.
650	1	4	_aEconomics/Management Science.
650	2	4	_aTechnology Management.
650	2	4	_aEngineering Economics, Organization, Logistics, Marketing.
650	2	4	_aIndustrial Organization.
700	1		_aPfeffermann, Nicole. _eeditor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783642172229
856	4	0	_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-642-17223-6
596			_a19
942			_cLIBRO_ELEC
999			_c203340 _d203340