000 | 02737nam a22004695i 4500 | ||
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001 | u375804 | ||
003 | SIRSI | ||
005 | 20160812084341.0 | ||
007 | cr nn 008mamaa | ||
008 | 110802s2011 gw | s |||| 0|eng d | ||
020 |
_a9783642192661 _9978-3-642-19266-1 |
||
040 | _cMX-MeUAM | ||
050 | 4 | _aHD28-70 | |
082 | 0 | 4 |
_a650 _223 |
100 | 1 |
_aHelm, Sabrina. _eeditor. |
|
245 | 1 | 0 |
_aReputation Management _h[recurso electrónico] / _cedited by Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck. |
264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2011. |
|
300 |
_aVIII, 300 p. _bonline resource. |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
||
338 |
_aonline resource _bcr _2rdacarrier |
||
347 |
_atext file _bPDF _2rda |
||
490 | 1 | _aManagement for Professionals | |
505 | 0 | _aIntroduction -- Approaching Corporate Reputation -- Measures and Impacts -- Reputation Management in Practice -- Future Trends of Reputation Management. | |
520 | _aReputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management? | ||
650 | 0 | _aEconomics. | |
650 | 0 | _aIndustrial management. | |
650 | 0 | _aMarketing. | |
650 | 1 | 4 | _aEconomics/Management Science. |
650 | 2 | 4 | _aManagement/Business for Professionals. |
650 | 2 | 4 | _aMarketing. |
700 | 1 |
_aLiehr-Gobbers, Kerstin. _eeditor. |
|
700 | 1 |
_aStorck, Christopher. _eeditor. |
|
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783642192654 |
830 | 0 | _aManagement for Professionals | |
856 | 4 | 0 |
_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-642-19266-1 |
596 | _a19 | ||
942 | _cLIBRO_ELEC | ||
999 |
_c203684 _d203684 |