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008 110829s2011 gw | s |||| 0|eng d
020 _a9783642224775
_9978-3-642-22477-5
040 _cMX-MeUAM
050 4 _aHD30.23
082 0 4 _a658.40301
_223
100 1 _aHübner, Alexander.
_eauthor.
245 1 0 _aRetail Category Management
_h[recurso electrónico] :
_bDecision Support Systems for Assortment Shelf Space, Inventory and Price Planning /
_cby Alexander Hübner.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg :
_bImprint: Springer,
_c2011.
300 _aXXIV, 153p. 33 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aLecture Notes in Economics and Mathematical Systems,
_x0075-8442 ;
_v656
505 0 _aFramework for Retail Demand and Supply Chain Planning -- Empirical Insights, Quantitative Models and Software Applications for Master Category Planning -- Assortment and Shelf Space Planning -- Assortment, Shelf Space and Inventory Planning -- Assortment, Shelf Space and Price Planning.
520 _aRetail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.
650 0 _aEconomics.
650 0 _aMathematics.
650 0 _aMathematical optimization.
650 0 _aIndustrial management.
650 0 _aOperations research.
650 1 4 _aEconomics/Management Science.
650 2 4 _aOperation Research/Decision Theory.
650 2 4 _aProduction/Logistics/Supply Chain Management.
650 2 4 _aApplications of Mathematics.
650 2 4 _aOptimization.
650 2 4 _aManagement/Business for Professionals.
650 2 4 _aBusiness/Management Science, general.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783642224768
830 0 _aLecture Notes in Economics and Mathematical Systems,
_x0075-8442 ;
_v656
856 4 0 _zLibro electrónico
_uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-642-22477-5
596 _a19
942 _cLIBRO_ELEC
999 _c204376
_d204376