000			03523nam a22004335i 4500
001			u377034
003			SIRSI
005			20160812084443.0
007			cr nn 008mamaa
008			100301s2010 gw | s |||| 0|eng d
020			_a9783790823578 _9978-3-7908-2357-8
040			_cMX-MeUAM
050		4	_aHF5410-5417.5
082	0	4	_a658.8 _223
100	1		_aFalkenreck, Christine. _eauthor.
245	1	0	_aReputation Transfer to Enter New B-to-B Markets _h[recurso electrónico] : _bMeasuring and Modelling Approaches / _cby Christine Falkenreck.
264		1	_aHeidelberg : _bPhysica-Verlag HD, _c2010.
300			_aXXII, 229 p. 43 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aContributions to Management Science, _x1431-1941
505	0		_aDefinition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on Corporate Reputation and Reputation Transfer.-Perspectives of Relationship Marketing; Defining Corporate Reputation in B-to-B Relationships; A Standard Construct of Reputation–Useful and Appropriate?; The Concept of Reputation Transfer; The Relevance of Direct Marketing Media to Build CR; Defining and Quantifying Culture. - Development of Constructs and Related Hypotheses -- The C-OAR-SE Procedure for Scale Development; Formative versus Reflective Measurement Models; Moderating and Mediating Effects in Causal Models; Applying the Bonferroni-Holm’s Procedure; Development of Constructs; Related Hypotheses;Structural Model of Reputation and Reputation Transfer. - Empirical Survey -- Markets Under Consideration; The Measurement Model. - Results and Findings. - Synopsis of Measurement Criteria;Model Validation; Assessment of Research Hypotheses; Findings related to Countries and Stakeholder Groups; Discussion of Research Questions. - Conclusions, Implications and Research Suggestions. - Scientific Implications; Managerial Implications; Conclusions and Outlook. - References. - Annex.
520			_aThis book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a supplier’s positive reputation on their buying decision. The results of the survey contribute substantially to our understanding of reputation measuring and managing. This book is the first to highlight the cross-link between reputation, reputation transfer and culture, and argues that to develop one cross-culturally valid construct of reputation, which can be used in both B-to-B and B-to-C contexts is neither useful nor appropriate.
650		0	_aEconomics.
650		0	_aMarketing.
650	1	4	_aEconomics/Management Science.
650	2	4	_aMarketing.
650	2	4	_ae-Commerce/e-business.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783790823561
830		0	_aContributions to Management Science, _x1431-1941
856	4	0	_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-7908-2357-8
596			_a19
942			_cLIBRO_ELEC
999			_c204914 _d204914