000			04690nam a22004695i 4500
001			u377134
003			SIRSI
005			20160812084447.0
007			cr nn 008mamaa
008			110203s2010 gw | s |||| 0|eng d
020			_a9783834963314 _9978-3-8349-6331-4
040			_cMX-MeUAM
050		4	_aHD28-70
082	0	4	_a650 _223
100	1		_aMorschett, Dirk. _eauthor.
245	1	0	_aStrategic International Management _h[recurso electrónico] : _bText and Cases / _cby Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.
250			_a2.
264		1	_aWiesbaden : _bGabler, _c2010.
300			_aIX, 470 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_a& Basic Definitions -- & Basic Definitions -- to Strategic International Management -- Multinational Corporations as Networks -- The Integration/Responsiveness-Framework -- Role Typologies for Foreign Subsidiaries -- Motives for Intelnationalisation -- The External Environment -- Market Barriers, Global and Regional Integration -- Competitive Advantage of Nations and Regional Clusters -- The Role of Country Culture for International Management -- International Coordination -- Formal and Informal Coordination Mechanisms -- International Organisational Structures as Coordination Mechanism -- Corporate Culture as Coordination Mechanism -- Corporate Social Responsibility of MNCs -- Foreign Operation Modes -- Basic Types and Theoretical Explanations of Foreign Operation Modes -- Buying, Outsourcing and Offshoring -- International Alliances -- Wholly-owned Subsidiaries, Greenfield Investments, Mergers & Acquisitions -- Selected Value Chain Activities -- International Production & Sourcing -- International Research & Development -- International Marketing -- Selected International Business Functions -- International Human Resource Management -- International Control.
520			_a“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions Target Groups Advanced undergraduate students and graduate students majoring in international management or general management Practitioners who wish to obtain compact and practice-oriented information on current concepts About the Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland Univ
650		0	_aEconomics.
650		0	_aIndustrial management.
650		0	_aMarketing.
650	1	4	_aEconomics/Management Science.
650	2	4	_aManagement/Business for Professionals.
650	2	4	_aManagement/Business for Professionals.
650	2	4	_aMarketing.
700	1		_aSchramm-Klein, Hanna. _eauthor.
700	1		_aZentes, Joachim. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783834925350
856	4	0	_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-8349-6331-4
596			_a19
942			_cLIBRO_ELEC
999			_c205014 _d205014