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| 001 | u377135 | ||
| 003 | SIRSI | ||
| 005 | 20160812084447.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 101031s2010 gw | s |||| 0|eng d | ||
| 020 |
_a9783834963789 _9978-3-8349-6378-9 |
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| 040 | _cMX-MeUAM | ||
| 050 | 4 | _aHF5410-5417.5 | |
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aHeinemann, Gerrit. _eauthor. |
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| 245 | 1 | 0 |
_aNew Online Retailing _h[recurso electrónico] : _bInnovation and Transformation / _cby Gerrit Heinemann, Christoph Schwarzl. |
| 264 | 1 |
_aWiesbaden : _bGabler, _c2010. |
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| 300 |
_aXVII, 261 p. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | _aOnline Retailing in Transition – Revolution, not Evolution -- New Online Retailing — What Does It Mean? -- Eight Success Factors in New Online Retailing -- Best Practices in New Online Retailing -- Risks and Benefits of New Online Retailing. | |
| 520 | _aThe authors describe in detail what makes today’s online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling. Contents Online Retailing in Transition – Revolution, not Evolution New Online Retailing – What Does It Mean? Eight Success Factors in New Online Retailing Best Practices in New Online Retailing Risks and Benefits of New Online Retailing Target Groups Top management in the retailing and consumer goods industries Teachers and students in marketing and retailing About the Authors Gerrit Heinemann is a professor of business, management and trade at the Niederrhein University of Applied Sciences, Mönchengladbach, Germany. Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture, Düsseldorf, Germany. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aMarketing. |
| 700 | 1 |
_aSchwarzl, Christoph. _eauthor. |
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| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783834923233 |
| 856 | 4 | 0 |
_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-8349-6378-9 |
| 596 | _a19 | ||
| 942 | _cLIBRO_ELEC | ||
| 999 |
_c205015 _d205015 |
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