| 000 | 01984nam a22003855i 4500 | ||
|---|---|---|---|
| 001 | u377157 | ||
| 003 | SIRSI | ||
| 005 | 20160812084448.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 110712s2011 gw | s |||| 0|eng d | ||
| 020 |
_a9783834968548 _9978-3-8349-6854-8 |
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| 040 | _cMX-MeUAM | ||
| 050 | 4 | _aHF5410-5417.5 | |
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aOkazaki, Shintaro. _eeditor. |
|
| 245 | 1 | 0 |
_aAdvances in Advertising Research (Vol. 2) _h[recurso electrónico] : _bBreaking New Ground in Theory and Practice / _cedited by Shintaro Okazaki. |
| 264 | 1 |
_aWiesbaden : _bGabler, _c2011. |
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| 300 |
_aXII, 490p. 44 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 520 | _aAdvances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable value for advancing our knowledge. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aMarketing. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783834931344 |
| 856 | 4 | 0 |
_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-8349-6854-8 |
| 596 | _a19 | ||
| 942 | _cLIBRO_ELEC | ||
| 999 |
_c205037 _d205037 |
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