000			02074nam a22003735i 4500
001			u377165
003			SIRSI
005			20160812084449.0
007			cr nn 008mamaa
008			110827s2011 gw | s |||| 0|eng d
020			_a9783834970428 _9978-3-8349-7042-8
040			_cMX-MeUAM
050		4	_aHD28-70
082	0	4	_a658.514 _223
100	1		_aZacharias, Nicolas. _eauthor.
245	1	3	_aAn Integrative Approach to Innovation Management _h[recurso electrónico] : _bPatterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness / _cby Nicolas Zacharias.
264		1	_aWiesbaden : _bGabler, _c2011.
300			_aXVII, 97p. 9 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
520			_aDespite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and the customer-related outcomes of product program innovativeness. In his empirical analyses with data from B2B companies, he identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
650		0	_aEconomics.
650	1	4	_aEconomics/Management Science.
650	2	4	_aInnovation/Technology Management.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783834933386
856	4	0	_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-8349-7042-8
596			_a19
942			_cLIBRO_ELEC
999			_c205045 _d205045