000			02224nam a22003975i 4500
001			u377166
003			SIRSI
005			20160812084449.0
007			cr nn 008mamaa
008			101201s2010 gw | s |||| 0|eng d
020			_a9783834983930 _9978-3-8349-8393-0
040			_cMX-MeUAM
050		4	_aHF5410-5417.5
082	0	4	_a658.8 _223
100	1		_aSandner, Philipp. _eauthor.
245	1	4	_aThe Valuation of Intangible Assets _h[recurso electrónico] : _bAn Exploration of Patent and Trademark Portfolios / _cby Philipp Sandner.
264		1	_aWiesbaden : _bGabler, _c2010.
300			_aXX, 220p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aThe European Trademark System -- The Market Value of R&D, Patents, and Trademarks -- Trademark Filing Strategies and Their Valuation: Creating, Hedging, Modernizing, and Extending Brands -- The Importance of Technology- and Market-Based Assets in Stock Movement -- Summary of the Results and Outlook.
520			_aIntangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. He empirically analyzes how technology- and market-based assets drive the company value of stock-market listed companies. He finds that both patents and trademarks substantially contribute to the value of companies.
650		0	_aEconomics.
650		0	_aMarketing.
650	1	4	_aEconomics/Management Science.
650	2	4	_aMarketing.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783834917744
856	4	0	_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-8349-8393-0
596			_a19
942			_cLIBRO_ELEC
999			_c205046 _d205046