000 02203nam a22003975i 4500
001 u377168
003 SIRSI
005 20160812084449.0
007 cr nn 008mamaa
008 100317s2010 gw | s |||| 0|eng d
020 _a9783834984920
_9978-3-8349-8492-0
040 _cMX-MeUAM
050 4 _aHD28-70
082 0 4 _a650
_223
100 1 _aNeuenburg, Jesko-Philipp.
_eauthor.
245 1 0 _aMarket-Driving Behavior in Emerging Firms
_h[recurso electrónico] :
_bA Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /
_cby Jesko-Philipp Neuenburg.
264 1 _aWiesbaden :
_bGabler,
_c2010.
300 _aXVIII, 249p. 50 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aBasics of investigation -- Conceptualization of market-driving behavior in emerging firms -- Measurement of market-driving behavior in emerging firms -- Empirical study of market-driving behavior in emerging technology firms -- Discussion -- Summary.
520 _aMarket orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior – i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders – in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.
650 0 _aEconomics.
650 0 _aIndustrial management.
650 1 4 _aEconomics/Management Science.
650 2 4 _aManagement/Business for Professionals.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783834920584
856 4 0 _zLibro electrónico
_uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-8349-8492-0
596 _a19
942 _cLIBRO_ELEC
999 _c205048
_d205048