000			02131nam a22003975i 4500
001			u377180
003			SIRSI
005			20160812084449.0
007			cr nn 008mamaa
008			100701s2010 gw | s |||| 0|eng d
020			_a9783834987112 _9978-3-8349-8711-2
040			_cMX-MeUAM
050		4	_aHD28-70
082	0	4	_a650 _223
100	1		_aSchulz, Celine. _eauthor.
245	1	0	_aOrganising User Communities for Innovation Management _h[recurso electrónico] / _cby Celine Schulz.
264		1	_aWiesbaden : _bGabler, _c2010.
300			_aXVI, 149p. 5 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aDeterminants of Sharing Information in User Communities -- Maximising Benefits from Participating in User Communities -- Selecting User Community Collaborators for Innovation Management -- Conclusion.
520			_aFirms are increasingly realising the importance of social networks. Such networks of customers can play an essential role in assisting firms to organise and prioritise the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit from these communities, it is essential to understand why they exist, how they function and which goals they pursue. Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes.
650		0	_aEconomics.
650		0	_aIndustrial management.
650	1	4	_aEconomics/Management Science.
650	2	4	_aManagement/Business for Professionals.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783834920843
856	4	0	_zLibro electrónico _uhttp://148.231.10.114:2048/login?url=http://link.springer.com/book/10.1007/978-3-8349-8711-2
596			_a19
942			_cLIBRO_ELEC
999			_c205060 _d205060