| 000 | 00953cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 17916285 | ||
| 003 | MX-MeUAM | ||
| 005 | 20161031114132.0 | ||
| 008 | 161031s2015 nyu b 001 0 eng | ||
| 010 | _a 2013039848 | ||
| 020 | _a9780077861032 (alk. paper) | ||
| 020 | _a0077861035 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dmxmeuam |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _bK47 2015 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _aTwelfth edition. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Education, _c2015 |
||
| 300 |
_axliv, 740 pages ; _c29 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncluye referencias bibliográficas (p. 642-700) e índice. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 942 | _cLIBRO | ||
| 999 |
_c216691 _d216691 |
||