000 00749cam a2200217 a 4500
999 _c237370
_d237369
001 17442279
003 MX-MeUAM
005 20191126121450.0
008 120827s2012 nyua bf 001 0 eng d
020 _a9780071767460
040 _aFYB
_cFYB
_dFYB
_dYDXCP
_dBWX
_dBDX
_dMIA
_dCDX
_dDLC
_dMX-MeUAM
_bspa
050 4 _aHM263
_bH317 2012
245 0 4 _aThe handbook of strategic public relations and integrated communications /
_cedited by Clarke L. Caywood.
250 _a2nd ed.
260 _aNew York :
_bMcGraw-Hill,
_c2012.
300 _axviii, 904 p. :
_bill. ;
_c24 cm.
504 _aincluye referencias bibliográficas e indice
650 7 _aRelaciones públicas
_2lemb
700 1 _aCaywood, Clarke L.,
_d1947-
_919797
_eed.
942 _cLIBRO