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020 _a9783030016982
_9978-3-030-01698-2
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_2bicssc
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082 0 4 _a158.7
_223
100 1 _aRubinstein, Helena.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 1 0 _aApplying Behavioural Science to the Private Sector
_h[electronic resource] :
_bDecoding What People Say and What They Do /
_cby Helena Rubinstein.
250 _a1st ed. 2018.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Palgrave Pivot,
_c2018.
300 _aXIX, 137 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
500 _aAcceso multiusuario
505 0 _aPart I: Theory and principles of behavioural science -- Chapter 1: An overview of behavioural science: Why businesses don't use it and why they should -- Chapter 2: The difficulty of predicting behaviour: Why existing market research methods aren't good enough -- Chapter 3: The science behind behaviour: Why evidence-based theories and models are useful -- Chapter 4: The application of theory to intervention design: Why a structured process is vital -- Part II Embedding behavioural science in the business -- Chapter 5: The integration of behavioural science into business: How to overcome resistance to using it in in the organisation -- Chapter 6: The importance of multiple perspectives: How to make behavioural science work in multidisciplinary teams -- Chapter 7: A case study of using behavioural science in practice: How Southwest Airlines used it to improve the boarding experience -- Chapter 8: The ethical risks of using behavioural science: How to avoid its misuse -- Chapter 9: The benefits of applying behavioural science to business: How to get the most value from behavioural science.
520 _aThis book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector. The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both practitioners and academics interested in applying the science of behaviour to real-world challenges. Helena Rubinstein is Head of Behavioural Science at Innovia Technology and works with major global corporations across many different sectors. She has held senior positions in advertising and communications. Her academic background is in social and health psychology, and she lectures at the University of Cambridge, UK, on the application of social psychology to social issues.
541 _fUABC ;
_cTemporal ;
_d01/01/2021-12/31/2023.
650 0 _aIndustrial psychology.
650 0 _aPersonality.
650 0 _aSocial psychology.
650 0 _aCommunity psychology.
650 0 _aEnvironmental psychology.
650 0 _aEconomics-Psychological aspects.
650 0 _aMotivation research (Marketing).
650 1 4 _aIndustrial and Organizational Psychology.
_0https://scigraph.springernature.com/ontologies/product-market-codes/Y20030
650 2 4 _aPersonality and Social Psychology.
_0https://scigraph.springernature.com/ontologies/product-market-codes/Y20050
650 2 4 _aCommunity and Environmental Psychology.
_0https://scigraph.springernature.com/ontologies/product-market-codes/Y20070
650 2 4 _aEconomic Psychology.
_0https://scigraph.springernature.com/ontologies/product-market-codes/Y20230
650 2 4 _aConsumer Behavior.
_0https://scigraph.springernature.com/ontologies/product-market-codes/513060
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783030016975
776 0 8 _iPrinted edition:
_z9783030016999
856 4 0 _zLibro electrónico
_uhttp://148.231.10.114:2048/login?url=https://doi.org/10.1007/978-3-030-01698-2
912 _aZDB-2-BSP
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