| 000 | 00967cam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | 17801862 | ||
| 003 | MX-MeUAM | ||
| 005 | 20240919153005.0 | ||
| 008 | 210831s2013 njua fr 001 0 eng d | ||
| 020 | _a9781118733899 | ||
| 020 | _a9781118734025 | ||
| 020 | _a9781118734056 | ||
| 040 |
_aMX-MeUAM _bspa _dMX-MeUAM |
||
| 050 | 4 |
_aHF5415.13 _bA78 2013 |
|
| 100 | 1 |
_aArthur, Lisa _931430 |
|
| 245 | 1 | 0 |
_aBig data marketing : _bengage your customers more effectively and drive value / _cLisa Arthur |
| 260 |
_aHoboken, New Jersey : _bWiley, _c2013 |
||
| 300 |
_axiv, 192 p. : _bil., gráficas ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 590 | _aCveAsig: 39066; | ||
| 590 | _aProgEdu: 10009; 79515; 40008; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 4 |
_aMarketing _xGestión _xProcesamiento de datos |
|
| 650 | 4 |
_aMarketing _xGestión _vGuías, manuales, etc. |
|
| 650 | 4 |
_aMarketing _xGestión |
|
| 942 | _cLIBRO | ||
| 999 |
_c247402 _d247401 |
||