| 000 | 01056cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 15351748 | ||
| 003 | MX-MeUAM | ||
| 005 | 20240918115639.0 | ||
| 008 | 211104s2010 maua frb 001 0 eng d | ||
| 020 | _a9781449622213 | ||
| 040 |
_aMX-MeUAM _cMX-MeUAM _bspa |
||
| 050 | 4 |
_aRA410.56 _bF67 2010 |
|
| 100 | 1 |
_aFortenberry, John L. _925330 |
|
| 245 | 1 | 0 |
_aHealth care marketing : _btools and techniques / _cJohn L. Fortenberry Jr., |
| 250 | _a3a ed. | ||
| 260 |
_aSudbury, Mass. : _bJones and Bartlett Publishers, _c2010 |
||
| 300 |
_axxiii, 311 p. : _bil. ; _c23 cm. |
||
| 500 | _aRev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005. | ||
| 504 | _aIncluye referencias bibliográficas e índice | ||
| 590 | _aCveAsig: 40364; 40368; 40375; 40386; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 7 |
_aAtención médica _xMercadeo. _2lemb |
|
| 650 | 7 |
_aAdministración de servicios de salud. _2lemb |
|
| 650 | 7 |
_aMercadeo de servicios de salud _2lemb |
|
| 942 | _cLIBRO | ||
| 999 |
_c248488 _d248487 |
||