| 000 | 00972cam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | 20232751 | ||
| 003 | MX-MeUAM | ||
| 005 | 20240918125200.0 | ||
| 008 | 211124s2018 xxua frb 001 0 eng d | ||
| 020 | _a9780999774816 (paperback) | ||
| 040 |
_aCPL _bspa _cCPL _dOCLCF _dDLC _dMX-MeUAM |
||
| 050 | 4 |
_aHF5415.129 _bM66 2018 |
|
| 100 | 1 | _aMoore, Mike | |
| 245 | 1 | 0 |
_aMarketing multiplied : _ba real-world guide to channel marketing for beginners, practitioners, and executives / _cMike Moore, Peter Thomas |
| 250 | _a1st ed. | ||
| 260 |
_a[Boston, Massachusetts], USA : _bFranklin Kennedy Press, _c2018 |
||
| 300 |
_axii, 162 p. : _bil. ; _c22 cm |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 590 | _aCveAsig: 40382; | ||
| 590 | _aProgEdu: 28002; | ||
| 590 | _aAresCon: ADMINISTRATIVAS; | ||
| 650 | 0 | _aMarketing channels. | |
| 650 | 4 | _aCanales de marketing. | |
| 650 | 4 | _aMarketing. | |
| 700 | 1 |
_aThomas, Peter _ecoaut. |
|
| 942 | _cLIBRO | ||
| 999 |
_c248956 _d248955 |
||