000			01122cam a2200313 i 4500
001			20768630
003			MX-MeUAM
005			20240918153453.0
008			220111s2019 enka frb 001 0 eng d
020			_a9780749484224 (pbk.) _q(pbk.)
020			_a9780749498085 (hbk)
040			_aMX-MeUAM _bspa _cMX-MeUAM
050		4	_aHF5548.32 _bK55 2019
100	1		_aKingsnorth, Simon,
245	1	0	_aDigital marketing strategy : _ban integrated approach to online marketing / _cSimon Kingsnorth
250			_a2nd ed.
260			_aLondon ; _bNew York : _bKogan Page Ltd, _c2019
300			_axvii, 364 p. : _bil. ; _c25 cm.
500			_aRevised edition of the author's Digital marketing strategy, [2016]
500			_aEdición revisada de la estrategia de marketing digital del autor, [2016]
504			_aIncluye referencias bibliográficas e índice.
590			_aCveAsig: 40274; 40381; 40387;
590			_aProgEdu: 28002; 28003;
590			_aAresCon: ADMINISTRATIVAS;
650		0	_aElectronic commerce _xManagement.
650		0	_aInternet marketing.
650		0	_aStrategic planning.
942			_cLIBRO
999			_c249459 _d249458