| 000 | 01012cam a22002777i 4500 | ||
|---|---|---|---|
| 999 |
_c249479 _d249478 |
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| 001 | 18962130 | ||
| 003 | MX-MeUAM | ||
| 005 | 20240302063827.0 | ||
| 008 | 220112s2016 enkad fr 001 0 eng d | ||
| 020 | _a9780749475857 | ||
| 040 |
_aMX-MeUAM _bspa _cMX-MeUAM |
||
| 050 | 4 |
_aHF5415.2 _bM372 2016 |
|
| 245 | 0 | 0 |
_aMarket research in practice : _ban introduction to gaining greater market insight / _cPaul Hague ... [et al.] |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon, United Kindom : _bKogan Page, _c2016 |
||
| 300 |
_axviii, 382 p. : _bil., gráficas ; _c24 cm. |
||
| 490 | 1 | _aMarket research in practice series | |
| 504 | _aIncluye referencias bibliográficas (p. 360-377) e índice | ||
| 650 | 4 | _aInvestigación de mercado. | |
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 650 | 4 |
_aInvestigación de mercado _xMetodología. |
|
| 650 | 4 |
_aCiencias Sociales _xInvestigación _xMetodología. |
|
| 700 | 1 |
_aHague, Paul N. _eed. _926003 |
|
| 830 | 0 | _aMarket research in practice series. | |
| 942 | _cLIBRO | ||