000 00802cam a2200241 i 4500
999 _c249778
_d249777
001 18994231
003 MX-MeUAM
005 20220218112754.0
008 220218s2016 nju fr 001 0 eng d
020 _z9781119265702
040 _aMX-MeUAM
_bspa
_cMX-MeUAM
050 4 _aHF5415.1265
_bD63 2016
100 1 _aDodson, Ian,
_eaut.
245 1 4 _aThe art of digital marketing :
_bThe Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns /
_cIan Dodson.
260 _aHoboken , New Jersey :
_bWiley,
_c2016
300 _a385 p. :
_c26 cm.
504 _aIncluye referencias bibliográficas e índice
650 4 _aInternet marketing.
650 4 _aMercadeo por internet
650 4 _aStrategic planning.
650 4 _aPlanificación estratégica
942 _cLIBRO